You don’t? Time to learn. Studies show that smart use of emojis increases both social media engagement and a sense of personal connection/trust.
Warning: There’s quite a bit of “never use emojis” advice in the blogosphere. Unless you’re writing an academic paper for phD’s, it’s just personal bias. A blogger’s opinion is not a reflection of how most people react to emojis in everyday writing.
OK, ready to take “Emoji 101?” It adds a powerful engagement-building skill to your social media toolbox. And hey, it’s more fun than learning French.
Let’s “parler emoji!”
A Little Background…
The emoticon is the emoji’s precursor. They are actual text, a combination of characters. For example…
Colon + Dash + Closing Parenthesis =