Goals Can Backfire, But Not if You Know How to Use Them
I’ve been an advocate of goal-setting for decades. Most successful people I know are. They set big goals and recommend others do as well. But some people are more doubtful.
They point to significant goal-related disasters and suggest goals can backfire. In 2002, for instance, General Motors determined to boost its share of the U.S. automobile market to 29 percent, a position they hadn’t held since 1999.
The company was obsessed with the number. But they missed it. Why?