What Happens When Companies Forget About the Product

The One Thing You Must Do to Preserve Your Innovation Mojo

I used to watch Apple’s product events with eager anticipation. But when I watched the most recent one, I was disappointed. I’m a serious Machead. But if I’m honest, I think they’re losing their mojo. It’s a cautionary tale, one that Steve Jobs actually warned about.


Using IBM and Xerox as examples, Jobs explained the evolution of large, successful companies in two stages. In the first stage companies focus on products that solve customer problems. In the second they focus on sales and marketing.

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