Season 8, Episode 7: Do You Want to Wow Your Customers? [Podcast]

5 Questions That Make It Easy

Welcome to Season 8, Episode 7 of the This Is Your Life podcast. In this episode, Michele Cushatt and I discuss how to wow your customers.

Episode 7

Today’s marketplace is more noisy and competitive than it’s ever been. If you want to capture-and keep-your audience’s attention, wow needs to be a part of your business plan. In today’s episode, we give you 5 questions you can ask yourself to jumpstart the wow factor in your own business.

Listen to the Audio

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NOTE: We are not recording a video version of the podcast this season. Enjoy the audio or subscribe to the podcast above.

In this episode, you’ll discover:

  • Tips for identifying the wow opportunities in your products or services.

  • Why you MUST care about the way your customer feels about their interaction with your organization.

  • The relationship between expectations and wow experiences.

  • What you can expect if you leave your customers disappointed (and how to avoid it).

“Wow” experiences are the new customer satisfaction. We must strive to exceed expectations.

-MICHAEL HYATT

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Read the Transcript

You can download a complete, word-for-word transcript of this episode here, courtesy of Ginger Schell, a professional transcriptionist, who does all my transcriptions.

Join the Conversation

My favorite part of doing these podcasts is participating in the conversation they provoke. Each week, I ask one question. This week, it is this:

Question: Have you ever been wowed by a company? What was that experience like? You can leave a comment by clicking here.

Explore Additional Resources

In this episode we mentioned the following resources:

About Us

Michael Hyatt is the author of the New York Times, Wall Street Journal, and USA Today bestseller, Platform: Get Noticed in a Noisy World. Recognized by magazines like Forbes and Inc as an important online marketing and leadership expert, he’s also the founder of Platform University and 5 Days to Your Best Year Ever. Read more about him here.

Michele Cushatt is a popular speaker and author. Follow her on Facebook, Twitter, or her blog. She’s a three-time cancer survivor with a powerful, personal story. Listen to it here or read about it in her memoir, Undone: A Story of Making Peace with an Imperfect Life.

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