Why I Changed My Email Newsletter Strategy

3 Reasons Behind My New Approach

I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom template that included many of the design elements from my blog. For a long time, that served us well.

email-change

But we are no longer doing that. Instead, we are sending a plain-text email that describes the post and invites the reader to click-through to my site to read the actual post.

Why did we make the change?

Click here for more. Or, better yet, subscribe via email and get my full posts delivered to your inbox. It’s fast, free, and more convenient.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s