Killer Takeaways from a Bestselling Book Launch

6 Lessons to Fuel Your Next Release

This is a guest post from Chad Cannon, my Chief Marketing Officer and the founder/CEO of the Chadwick Cannon Agency. Formerly, he was VP of Marketing at Thomas Nelson. You can read about marketing, publishing, and leadership on his blog.

The launch of Michael Hyatt and Daniel Harkavy’s new book Living Forward has been massive. Thanks to you, we hit several bestseller lists out of the gate and made a major impact in the marketplace.

Best-Seller-Blog-Image

Our marketing team built out a launch plan over a year ago and spent countless hours refining and executing it in anticipation of release day. Lots of strategy and hours of rich, dynamic discussion. And I’m proud—and humbled—to say that we dove into release day with more than 18,500 preorders.

It was one of those rare, memorable launches that rock-and-rolled its way into release week. As the marketing quarterback, I had the privilege to work with some of the most innovative pros in the industry, and I learned a ton.

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