How to Get Your Big Idea off the Ground

2 Ways Entrepreneurs Fail and a New Book That Can Help You Succeed

If there’s one thing most entrepreneurs don’t lack, it’s ideas. I dream up new products and businesses every week. You’re probably the same way. The problem is lots of ideas aren’t worth pursuing, are they?


Courtesy of iStock/JacquelineSouthby

One major facepalm for me was when we launched the Best Year Ever Leaders Edition last year. Best Year Ever is hugely successful, and I thought a version for leaders was a no-brainer. Not so much. After heavy development costs and rushing to market, we sold exactly one unit.

I wish I had Pat Flynn’s new book Will It Fly? then. It would have saved me thousands of dollars, a couple week’s worth of wasted time, and tons of grief.

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