This Solopreneur Spun Her Legal Questions Into Legal Tender


I can categorically say that I do not believe there’s a better set of tools on the web to get you started with a website / online business. – Antoinette Sawyer


Welcome to A Christmas Carol – Sitesell-style! Each day we’re going to re-introduce one of our successful SBIers and their amazing stories. Like the Ghost of Christmas Past, we’ll revisit these tales of old and see what lessons we can glean.

For this seventh day of Christmas, we’re visiting with Antoinette Sawyer, of, who decided in 2004 that she wanted to start an online business. She saw how important the web was, and was going to be, for people looking for and finding information, and wanted to be a part of that.

Luckily for her, she stumbled on SBI! right away, and was able to use the tools and processes to get her business started in the right direction from the beginning.

Her first idea was to write about stamp collecting. She plugging in some keywords into SBI!’s Brainstorm It! tool and immediately saw that it was far too competitive and crowded to be worthwhile.

Her next idea was to share her interest in painting and painting techniques… but this time, there were so few searches on this topic it wouldn’t have been worth the effort to build a business.

But then something happened, almost as if by fate. Antoinette and her husband needed two legal documents for two separate reasons. They had decided to let out their apartment and needed a Lease Agreement, and at the same time, needed a Bill of Sale for a car they were selling.

It occurred to Antoinette that while an individual might rarely need such documents, there might be lots of people who needed them overall, and who wouldn’t want to have to go through an attorney to get them.

She ran the idea through Brainstorm It! and confirmed it. Legal Documents were in great demand, and her business was born!

Antoinette Sawyer worked hard on that idea and has turned it into a successful online business thanks to SBI!, and you can too!

As we’re whisked away by the Ghost of Christmas Past, back to present-day, overlooking the streets crowded with busy people hustling through the Christmas Season, we’re reminded of how important things like Family really are.

Just like Ebenezer Scrooge, even we sometimes need to be confronted by such stories in order to truly recognize what’s important to us, and what we need to do to change.

Do not let another Christmas pass by while your dreams of owning a business fester in your belly like a bit of undigested cheese. Throw open the curtains and renew your lease on life! It doesn’t matter how young or old you are, now is the time to get started. With SiteSell’s Holiday Special in full swing, there’s never been a better time.

P.S. When the clock strikes noon on the 29th of December, this sale, too, will be a Ghost of Christmas Past, so don’t wait too long. Your new business awaits.

A SiteSell Christmas Carol

  1. How Two Grad Students Turned Their Hobby Into A Business
  2. Her Passion For San Francisco Led To Over $5k A Month
  3. He Turned His Knowledge Into Ongoing Retirement Income
  4. Start a Business and Spend MORE Time at Home? Here’s How They Did It.
  5. The Great Recession Couldn’t Stop This Resourceful Solopreneur
  6. Her Battle With Health Issues Led To A Vibrantly Successful Business
  7. This Solopreneur Spun Her Legal Questions Into Legal Tender

Author information

Mike Allton

Mike Allton is the Chief Marketing Officer for SiteSell. He’s the author of “The Unofficial Book on HootSuite” and is known for his prolific blogging and social media expertise.

The post This Solopreneur Spun Her Legal Questions Into Legal Tender appeared first on The SiteSell Blog.


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